Going mobile: app vs. mobile ecommerce website for your online store

E-commerce has cemented itself as the primary mode of purchase for all but perishable and extremely time-sensitive products (and it is even making headway there). We can reliably say that consumers have shifted toward the convenience, choice and accessibility of online transactions. However, e-commerce itself is starting to evolve. M-commerce is the next great trend.

For many, m-commerce seems like a natural branch of e-commerce. Of course people will buy from their mobile devices. What may be more shocking is the incredible growth of the percentage of sales that now come from mobile. In 2010, a mere 3% of purchases came from smartphones and tablets. That number jumped to 11% in 2012. This year, conservative estimates project it reaching 15% or more. As the popularity of the mobile ecosystem in general continues to skyrocket, so too will the number of purchases made from a mobile platform.

It is apparent that there is more to m-commerce than simply using a browser on a phone to buy products. However, the strengths of m-commerce can basically be summed up as a distillation of the strengths of e-commerce itself. Mobile devices allow for unprecedented convenience and accessibility while offering all the choice of the world wide web.

People are constantly using their smartphones, and those services that make it convenient for consumers to purchase wherever they are remove barriers and increase conversions. In the past, if you saw something you wanted to buy while browsing your phone, it was a pain to purchase it. You’d have to remember it for later. With mobile apps and mobile-optimized websites, people are making more positive impulse purchases than ever before, which is great news (particularly for niche online store owners).

So the question that many owners and strategists seem to be asking is, “Which is better: a native mobile app or a mobile-optimized website?”

That debate may rage for quite some time. However, the best answer is very likely: both.

Why? Because while a mobile-optimized site and a native mobile app seem very similar initially, they actually fall at opposite ends of the sales funnel. A mobile website serves its purpose best when a person is searching for a product. It is much easier to stumble on or otherwise become aware of an online store if they have a mobile site.

A native mobile app, on the other hand, derives its value from its deep integration into the core system of a smartphone or tablet and its ability to inspire return customers. For instance, a mobile app gives storeowners the ability to bypass the clutter of email inboxes or Facebook feeds and send a message directly to all of their users. They can even send deals or coupons that can be instantly redeemed through a mobile device. And, of course, they enable people a direct and secure way to make purchases from a store. Mobile apps are beneficial for building and nurturing a loyal following of customers.

Fortunately, both native mobile apps and mobile-optimized websites are more affordable than ever before. So what do the numbers look like from an end-user perspective? According to a 2012 survey, 62% of consumers made purchases through a mobile browser versus 38% through a mobile app. However, those who shopped through an app reported being significantly more satisfied with the experience. Most online stores haven’t attempted to create an app yet, so offering a combination may be the best way to take your business mobile and increase sales and customer satisfaction!

Reposted from https://www.bigcommerce.com/blog/author/stephen-panico/

 

How IBM Is Cracking the Millennial Code — IBM Jobs Blog

By Samantha Klein If there’s anything I’ve learned from watching the news, reading blogs, attending conferences, and speaking to other individuals over the last few years, it’s that everyone is trying to crack the millennial code. Prepare yourself for a shock: a company’s millennial employees are its most valuable and accessible asset when it comes […]

via How IBM Is Cracking the Millennial Code — IBM Jobs Blog

Addicted to adrenaline

lizwala

Last Sunday I decided to sample the roller coaster slides at Splash Waterworld. There are two types. A covered tunnel and a second one that is open. Let’s talk about the covered one. I see my troop having so much fun at the exit of the tunnel. In my head I am like, Amakove, this looks easy despite your fear of heights. And up the long flight of stairs I haul my pretty self. The ascent is enough exercise. Good that I don’t pant so much. The cycling is paying off for this couch potato. At the top is a deck. Exiting from the deck are the two tunnels. There is a continuous supply of water gushing down.

Perhaps this was not a good idea after all. I think. There are a few teenagers milling around. Some young kids shove me to the side as they make their way to…

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Magnificent Seven From Motoring Heaven Named

Hope the show maintains its appeal though……the 3 musketeers were a hoot to watch.

Triple Diamond Society

The SevenTop Gear has gone from a triumvirate of presenters to a full house, with the show confirming its final lineup of seven presenters today the 11th February 2016.

Last week, it was announced that actor Matt LeBlanc would be Top Gear‘s new co-host alongside British presenter Chris Evans, adding, in the words of one anonymous BBC source, “a boost when selling the show internationally, particularly in the US where it is due to air on BBC America.”

“resonate with every type of Top Gear viewer”

The “magnificent seven from motoring heaven” as Evans has dubbed the new presenters, are designed to broaden Top Gear‘s appeal to new audiences. “The new team will cover the entire automotive spectrum and bring with them their own unique and very individual love of cars that will resonate with every type of Top Gear viewer,” said the BBC in a press release. “From the…

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Loitoktok Charity Run

Very noble cause that went quite well.

Triple Diamond Society

Diamonds Charity Drive-Loitoktok

November the 28th, 7:00 AM Diamonds converge at the Total KFC Mombasa road, As Great Run dashes out towards same direction. Do a quick head count and a total of 13 cars are registered for the charity Drive. Brief briefing and a prayer from Subaru Owners Club Admin, Chris, Engines rave and rubber is laid down the street, a pray for traction Diamonds can keep hoping if they spin and begin to slide the good Lord keeps us face. 9:45 lead car, Galant Fortis driven by one Gabriel Kiama is powered by 4B11 type MIVEC high performance engine. With the focus on low- to mid-range torque. Optimization of the cooling and exhaust systems boosts output to maxima of 177 kW (240 PS) / 6000 rpm and 343 Nm (35.0 kg-m) / 3000 rpm under an hour we the last car, Model Toyota Avensis docks in at our first stop over…

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Healthy Comedy

I think every office has its weirdos, comedians, kiss-asses and all manner of characters, like a marketplace methinks. I work in such an office and yesterday, one of the comedians decided to regale us with some rather thought-provoking but funny health anecdotes. What do you think?

Love this Japanese Doctor!

Q: Doctor, I’ve heard that cardiovascular exercise can prolong life. Is this true?

A: Heart only good for so many beats, and that it… Don’t waste on exercise. Everything wears out eventually. Speeding up the heart does not make you live longer; it is like saying you extend the life of car by driving faster. Want to live longer? Take nap.

 

Q: Should I reduce my alcohol intake?

A: Oh no. Wine made is from fruit. Fruit is very good. Brandy distilled wine, that mean they take water out of fruity bit so you get even more of goodness that way. Beer also made of grain. Grain good too. Bottom up!

 

Q: What are some of the advantages of participating in a regular exercise program?

A: Can’t think of one, sorry. My philosophy: No pain…good!

 

Q: Aren’t fried foods bad for you?

A: YOU NOT LISTENING! Food fried in vegetable oil. How getting more vegetable be bad?

 

Q: Is chocolate bad for me?

A: You crazy?!? HEL-LO-O!! Cocoa bean! Another vegetable! It best feel-good food around!

 

Q: Is swimming good for your figure?

A: If swimming good for figure, explain whale to me.

 

Q: Is getting in shape important for my lifestyle?

A: Hey! ‘Round’ is shape!

 

Well… I hope this has cleared up any misconceptions you may have had about food and diets.

 

And remember:

 

Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well-preserved body, but rather to skid in sideways – Chardonnay in one hand – chocolate in the other – body thoroughly used up, totally worn out and screaming “WOO-HOO, what a ride!!”

 

AND……

 

For those of you who watch what you eat, here’s the final word on nutrition and health. It’s a relief to know the truth after all those conflicting nutritional studies.

 

  1. The Japanese eat very little fat and suffer fewer heart attacks than Brits.
  2. The Mexicans eat a lot of fat and suffer fewer heart attacks than Brits.
  3. The Chinese drink very little red wine and suffer fewer heart attacks than Brits.
  4. The Italians drink a lot of red wine and suffer fewer heart attacks than Brits.
  5. The Germans drink a lot of beer and eat lots of sausages and fats and suffer fewer heart attacks than Brits.

 

CONCLUSION: Eat and drink what you like. Speaking English is apparently what kills you.