Going mobile: app vs. mobile ecommerce website for your online store

E-commerce has cemented itself as the primary mode of purchase for all but perishable and extremely time-sensitive products (and it is even making headway there). We can reliably say that consumers have shifted toward the convenience, choice and accessibility of online transactions. However, e-commerce itself is starting to evolve. M-commerce is the next great trend.

For many, m-commerce seems like a natural branch of e-commerce. Of course people will buy from their mobile devices. What may be more shocking is the incredible growth of the percentage of sales that now come from mobile. In 2010, a mere 3% of purchases came from smartphones and tablets. That number jumped to 11% in 2012. This year, conservative estimates project it reaching 15% or more. As the popularity of the mobile ecosystem in general continues to skyrocket, so too will the number of purchases made from a mobile platform.

It is apparent that there is more to m-commerce than simply using a browser on a phone to buy products. However, the strengths of m-commerce can basically be summed up as a distillation of the strengths of e-commerce itself. Mobile devices allow for unprecedented convenience and accessibility while offering all the choice of the world wide web.

People are constantly using their smartphones, and those services that make it convenient for consumers to purchase wherever they are remove barriers and increase conversions. In the past, if you saw something you wanted to buy while browsing your phone, it was a pain to purchase it. You’d have to remember it for later. With mobile apps and mobile-optimized websites, people are making more positive impulse purchases than ever before, which is great news (particularly for niche online store owners).

So the question that many owners and strategists seem to be asking is, “Which is better: a native mobile app or a mobile-optimized website?”

That debate may rage for quite some time. However, the best answer is very likely: both.

Why? Because while a mobile-optimized site and a native mobile app seem very similar initially, they actually fall at opposite ends of the sales funnel. A mobile website serves its purpose best when a person is searching for a product. It is much easier to stumble on or otherwise become aware of an online store if they have a mobile site.

A native mobile app, on the other hand, derives its value from its deep integration into the core system of a smartphone or tablet and its ability to inspire return customers. For instance, a mobile app gives storeowners the ability to bypass the clutter of email inboxes or Facebook feeds and send a message directly to all of their users. They can even send deals or coupons that can be instantly redeemed through a mobile device. And, of course, they enable people a direct and secure way to make purchases from a store. Mobile apps are beneficial for building and nurturing a loyal following of customers.

Fortunately, both native mobile apps and mobile-optimized websites are more affordable than ever before. So what do the numbers look like from an end-user perspective? According to a 2012 survey, 62% of consumers made purchases through a mobile browser versus 38% through a mobile app. However, those who shopped through an app reported being significantly more satisfied with the experience. Most online stores haven’t attempted to create an app yet, so offering a combination may be the best way to take your business mobile and increase sales and customer satisfaction!

Reposted from https://www.bigcommerce.com/blog/author/stephen-panico/

 

The Disadvantages of Using WhatsApp for Business Purposes

Whatsapp and other consumer messaging apps like Facebook Messenger, Telegram, Threema, WeChat and Line are increasingly part of the shadow IT in enterprises, and are often used by employees for business purposes. The main advantage of these messaging apps is, that they are much faster and efficient than email, and lead to improved team communication and higher productivity. On the other hand when used in businesses these consumer messaging apps have significant weaknesses with regard to uses cases, data protection, security, administration, ecosystem integration and support.

1. Whatsapp Does Not Provide Enterprise Data Protection

Whatsapp accesses and stores the address books of employees, which contains confidential corporate and customer data. While Whatsapp has announced to improve its encryption, it currently does not provide enterprise-grade encryption (e.g. metadata, transmission, storage on device, storage on servers, etc). In addition, free services like Whatsapp require user data to make a living. Whatsapp has announced to generate revenues from businesses by allowing them to communicate to customers. Such a business model requires knowledge of your users and is in conflict with minimal use of personal data, general data reduction and strong data protection.

2. Whatsapp Is a Cloud Service Based in the USA

Due to the weak data protection laws and the broad surveillance in the USA, cloud services based or hosted in the USA cannot ensure comprehensive data protection required by businesses and their employees and customers. This is especially relevant for European companies, who need to comply with European law and seek strong data protection for their enterprise and customers.

3. Whatsapp Mixes Private and Business Communication

For enterprises it is important to separate business from private communication. First, a dedicated enterprise messaging app allows faster access and gives a better overview of everything that is relevant for the internal communication, and thus increases the productivity. Second, confidential business content is protected in enterprise messaging apps, because it can only be shared with colleagues and the content distribution is under control of the enterprise IT. Third, the motivation and satisfaction of employees are improved with a professional messaging tool, since people value a separation of private and business communication.

4. Whatsapp Lacks Enterprise Administration 

Businesses need to be able to professionally manage their users. An administrator portal helps to ensure an easy roll-out, transparent monitoring, company-wide communication policies, simple user management, pre-configured devices, managed groups, quick support, comprehensive access control and much more. These things are not possible with Whatsapp and require a professional enterprise messaging app.

5. Whatsapp Does Not Protect Against Data Loss Prevention

In order to prevent loss of business data and content, for example when a mobile device gets lost or stolen, enterprises require a mobile security layer. Leading business messaging apps support enterprise mobility management solutions (like MobileIron or Airwatch) and provide advanced mobile application management. These features allow to remotely delete content, block access, disable copying of messages and control the sharing of digital content.

6. Whatsapp Is Missing a Professional Desktop Client

In addition to mobile devices and tablets, many workers have laptops and desktop computers. A professional desktop version for Windows and Mac is a core component of a complete messaging solution for businesses. A desktop version of an enterprise messaging app enhances use cases, improves the usability, reduces email overload, accelerates team communication and increases desktop productivity.

7. Whatsapp Focuses on Consumer Use Cases

Whatsapp is a great tool for communicating with family and friends. That is how the app has become popular and where the future roadmap is focused on. However, with the professionalization of messaging more and more business use cases are emerging that require a sophisticated feature set. Enterprise messaging apps provide e.g. calendar sharing, searching for content, corporate groups, team polls, directory access and file sharing.

8. Whatsapp Does Not Support Enterprise File Sharing Solutions

Businesses often use enterprise-grade file sharing solutions like Microsoft Sharepoint, Box, Novell Filr, Business Connector, Accellion or Acronis, which are not supported by Whatsapp at all. Since file sharing with colleagues and teams is a regular use case, employees should be able to directly share documents from their file sharing solution via the enterprise messaging app. This helps to simplify and accelerate workflows.

9. Whatsapp Is Short of Ecosystem Integrations

While many people have understood the importance of a “Whatsapp for Enterprise” for the internal business communication, less people yet see the importance of the integration of a messaging app into the IT ecosystem. This is an increasingly important component of an enterprise messaging app though. Businesses can automate workflows, accelerate processes, improve operational execution and increase the productivity with an integration of e.g. ERP, CRM, accounting, HR, manufacturing and logistics system into enterprise messaging.

10. Whatsapp Lacks Enterprise Support and Audit-Proof

Needless to say businesses immediately require support if something is not working as it should. Only professional enterprise messaging services provide 24/7 monitoring and support with dedicated personnel. Besides businesses often need audit-proof backup and archiving functionality for compliance reasons.

Overall, Whatsapp is a great consumer messaging app and there are many reasons why the service has been widely adopted by families and friends. However, when it comes to messaging with colleagues and teams, businesses should avoid the downsides of Whatsapp and choose a dedicated enterprise messaging app like Teamwire.

Reposted from: https://www.linkedin.com/in/gianfranco-pizzata-6b4349

How IBM Is Cracking the Millennial Code — IBM Jobs Blog

By Samantha Klein If there’s anything I’ve learned from watching the news, reading blogs, attending conferences, and speaking to other individuals over the last few years, it’s that everyone is trying to crack the millennial code. Prepare yourself for a shock: a company’s millennial employees are its most valuable and accessible asset when it comes […]

via How IBM Is Cracking the Millennial Code — IBM Jobs Blog

Addicted to adrenaline

lizwala

Last Sunday I decided to sample the roller coaster slides at Splash Waterworld. There are two types. A covered tunnel and a second one that is open. Let’s talk about the covered one. I see my troop having so much fun at the exit of the tunnel. In my head I am like, Amakove, this looks easy despite your fear of heights. And up the long flight of stairs I haul my pretty self. The ascent is enough exercise. Good that I don’t pant so much. The cycling is paying off for this couch potato. At the top is a deck. Exiting from the deck are the two tunnels. There is a continuous supply of water gushing down.

Perhaps this was not a good idea after all. I think. There are a few teenagers milling around. Some young kids shove me to the side as they make their way to…

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Magnificent Seven From Motoring Heaven Named

Hope the show maintains its appeal though……the 3 musketeers were a hoot to watch.

Triple Diamond Society

The SevenTop Gear has gone from a triumvirate of presenters to a full house, with the show confirming its final lineup of seven presenters today the 11th February 2016.

Last week, it was announced that actor Matt LeBlanc would be Top Gear‘s new co-host alongside British presenter Chris Evans, adding, in the words of one anonymous BBC source, “a boost when selling the show internationally, particularly in the US where it is due to air on BBC America.”

“resonate with every type of Top Gear viewer”

The “magnificent seven from motoring heaven” as Evans has dubbed the new presenters, are designed to broaden Top Gear‘s appeal to new audiences. “The new team will cover the entire automotive spectrum and bring with them their own unique and very individual love of cars that will resonate with every type of Top Gear viewer,” said the BBC in a press release. “From the…

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Loitoktok Charity Run

Very noble cause that went quite well.

Triple Diamond Society

Diamonds Charity Drive-Loitoktok

November the 28th, 7:00 AM Diamonds converge at the Total KFC Mombasa road, As Great Run dashes out towards same direction. Do a quick head count and a total of 13 cars are registered for the charity Drive. Brief briefing and a prayer from Subaru Owners Club Admin, Chris, Engines rave and rubber is laid down the street, a pray for traction Diamonds can keep hoping if they spin and begin to slide the good Lord keeps us face. 9:45 lead car, Galant Fortis driven by one Gabriel Kiama is powered by 4B11 type MIVEC high performance engine. With the focus on low- to mid-range torque. Optimization of the cooling and exhaust systems boosts output to maxima of 177 kW (240 PS) / 6000 rpm and 343 Nm (35.0 kg-m) / 3000 rpm under an hour we the last car, Model Toyota Avensis docks in at our first stop over…

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